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Last week our partner team attended TractionForce 2017, in Vancouver. TractionForce was a great success, with over 850 attendees from more than 700 companies.
The theme of the event was “The Adaptive Enterprise.” Customers and prospects came to Rogers Arena to hear about how they can maximize their investments in cloud technology. Traction on Demand has supported over 1,100 companies with more than 3,500 Salesforce projects as they’ve grown to be North America’s largest Salesforce-exclusive Systems Integrator/Consulting company. CEO Greg Malpass discussed how Traction on Demand’s team helps customers slow down in order to speed up. How customers can become adaptive enterprises by using data and analytics to drive meaningful conversations and information.
Conga COO Bob DeSantis participated in a panel discussion and shared Conga’s vision of how to enable customers to better realize the benefits of their cloud investments, as well as Conga’s own story of becoming an adaptive enterprise. Bob was joined by Chris Port, COO of DELL Boomi; Joe Fuca, President of Worldwide Field Operations at FinancialForce; and Corinne Hua, CFO of Traction on Demand. Peter Coffee, VP for Strategic Research at Salesforce, presented on Salesforce’s own culture as an adaptive enterprise.
Additionally, Bob facilitated a roundtable on Business Leadership for attendees in leadership roles at their respective organizations. He discussed the importance of managing through influence, building trust and transparency in an organization, and company culture.
The CEO Panel, including Conga COO Bob DeSantis