Picture Marketing’s FotoZap Camera is used by marketers to drive event attendees to branded websites and collect leads. Customer fulfillment requests were manually filled in by customers, faxed and re-keyed into Salesforce®. Due to an exploding sales volume, the fulfillment process had to be made highly scalable.
Picture Marketing® implemented Salesforce Customer Portal® to accept fulfillment information requests online and also implemented Conga Composer® to generate nicely formatted customer status reports from custom object data in the portal. Now with one click on a customer record, Composer merges customer data, event and ship dates, FedEx tracking numbers, and other data into a Word® doc, attaches it to an email, logs the activity in Salesforce and emails the status report to the customer.
Benefits & Results
- Picture Marketing has a highly scalable process for fulfilling customer requests for their event marketing system
- Avoided hiring a Full Time Equivalent to manually report shipment status
- Increases customer satisfaction and positions the company as highly efficient