7 Essential Smart Selling Tools

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Boost your sales and marketing teams’ productivity and enable them to sell smarter with these essential selling tools.

Looking to up your team’s selling game? Consider adding one or all of these tools to your marketing and sales tech stack.

1. Salesforce CRM – Customer Management

Salesforce CRM is an out-of-the-box solution that sets up in minutes and is designed for growing businesses. Salesforce allows sales teams to prioritize and spend time where it matters by eliminating manual data entry and proactively surfacing key insights.

2. Terminus – Account-Based Marketing

Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale.

3. Pardot – Marketing Automation

Pardot offers marketing automation and sales enablement tools that help sales and marketing departments team up to maximize efficiency and increase revenue. Automatically track, score, nurture and connect with prospects throughout the sales cycle.

4. Salesloft – Sales Engagement

SalesLoft is a sales engagement platform helping teams set and execute on a cadence of communications to convert more target accounts into customer accounts. With real-time email tracking, an integrated sales dialer and social communications, sales leaders can be confident their reps are executing on the most effective selling process for their organization.

5. Go-To Webinar – Webcasting

GoToWebinar is the world’s most widely used webinar and webcasting software. Over 53,000 customers use it to drive new business and to inform and educate employees, partners and customers. Users enjoy an easy-to-use software and can reach their audiences anytime and anywhere.

6. Octiv – Document Generation

Octiv speeds up the document generation process by allowing users to choose from pre-built templates or create their own agreements, proposals, contracts and more straight from their CRM. Octiv next-generation documents can then be shared and collaborated on in real-time with people throughout an organization for faster approvals.

7. Conga Contracts – Contract Lifecycle Management

Conga Contracts allows teams to gain visibility into and control over all the contracts in their organization, while simplifying and accelerating the creation and negotiation process. In just a few weeks, a company can streamline the complete contract management lifecycle to drive business forward. Key contract automation capabilities include a robust repository, granular security controls, flexible routing and approval rules and reports that are automatically generated and emailed.

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